BrandZ Top 50 Most Valuable Latin America Brands 2012
Based on the world’s largest brand equity database The BrandZ ranking combines the knowledge and expertise of Millward Brown Optimor and the unparalleled global marketing and communication insight and resource of WPP a world leader in marketing communications.
In short, the BrandZ Top 50 Most Valuable Latin America Brands is the most reliable, comprehensive, and useful brand valuation ranking available.
The central role of brand value in business decision-making indicates the importance of using the most sensitive and sophisticated brand-evaluation tools.
This is the only ranking based on a brand valuation methodology that is grounded in both customized consumer research and in-depth financial analysis.
Insights into consumer behaviour and brand perceptions come from the proprietary BrandZ database – the largest repository of brand equity data in the world.
Covering thousands of brands in more than 30 countries, and based on more than a million in-depth consumer interviews, the BrandZ database provides a detailed, quantified understanding of consumer decision-making worldwide. It is customer focused, measuring the strength of brands, not corporations and predictive, calculating prospects for near-term growth.
The financial analysis is based on information provided by Bloomberg, Kantar Worldpanel and other leading sources.
What The App Contains
*An overview that explores the trends that drove the growth in the Top 50 Latin America Brands
* Ranking of the top 50 most valuable Latin America brands
* Rankings by geography - including Chile, Argentina, Columbia & Mexico
* Charts and stories that expand on the stories behind the brands & regions
* Insights from WPP operating company experts
Visit www.brandz.com for more information.